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While a nascent body of work has emerged around topics related to CSA as a strategic tool that can be used to signal organizational values to various stakeholder groups, there remains much to understand and explore. As recent work has described, there are two broad areas of study https://1investing.in/ related to CSA to date in the literature (Brower, Forthcoming). First, researchers have begun to explore the antecedents of CSA, the study of which has been relatively evenly split between a ‘top down’ perspective, and a ‘bottom-up perspective (Eilert and Cherup, 2020).

To help authors further improve their papers, we will organize a paper development workshop conference during the summer of 2024. We invite the authors of papers that receive the decision to revise and resubmit their papers, but participation in the workshop is not a condition for the acceptance of a paper for the Special Issue. While much research on CSA to date has come from business management and marketing, we envision space in this special issue for other fields such as entrepreneurship, human resource management, finance, accounting, and international business to encompass the broad spectrum of JBR readership. Scholars in marketing, consumer psychology, and related streams have only shyly investigated the phenomenon of pain in consumption (Kastanakis et al. 2022). The investigation of pain matters also for understanding how consumers live pain consumption experiences and how and why they decide (or not) to heal. Further, managers need to understand when “pain pays off” and how painful consumptions actions are acceptable for consumers and can becomes a leverage-marketing tool.

  • Covers philosophical discussions and comparative studies of other authors’ work and thinking.
  • First, researchers have begun to explore the antecedents of CSA, the study of which has been relatively evenly split between a ‘top down’ perspective, and a ‘bottom-up perspective (Eilert and Cherup, 2020).
  • The maximum length of your abstract should be 250 words in total, including keywords and article classification (see the sections below).
  • You will find their contact details on the editorial team tab on this page.

This approach has led to the understanding that strategies frequently fail not because of inadequate strategy formulation but because of insufficient implementation or quick redesign (Yang et al., 2010). In addition, organizations of all types, sectors, and sizes need new innovation models that are agile, lean, and quick to implement to enter markets rapidly (Paluch et al., 2020), and to cope with current dynamic and uncertain market conditions. During submission, you will be alerted to the opportunity to prepare and submit a manuscript to one of the Research Elements journals. For supported data repositories a repository banner will automatically appear next to your published article on ScienceDirect. When available, you can directly link your dataset to your article by providing the relevant information in the submission system. Highlights should be submitted in a separate editable file in the online submission system.

For queries post acceptance, please contact the Supplier Project Manager.

Remote work and the COVID-19 pandemic: An artificial intelligence-based topic modeling and a future agenda

Brands have been quick to capitalise on influencers’ fame and influence and are forecast to spend over $32.5 billion on influencer marketing in 2023 (Nasrin 2022). Yet, the emergence and increasing prevalence of influencers and influencer marketing presents important societal implications that require further investigation. Indeed, this phenomenon appears to present a complex and contradictory mix of positive and negative implications for consumers and society, with which both researchers and consumers must grapple. In this context, while many companies have applied the growth hacking pillars for years, scholars neglected it. Furthermore, the steep increase in the spread of growth hacking among companies and the need to provide managers with effective tools for strategy execution represents a call to action for academics to challenge the validity and effectiveness of traditional linear processes for bridging the strategy-execution gap.

  • A key result of this unsettled landscape is that CSA requires an organizational willingness to potentially alienate one or more groups of stakeholders as the organization supports and speaks to other groups that are more aligned to the issues supported by their CSA activities.
  • Yet, concurrently, recent studies have pointed out that AI and algorithms’ use in HRM also has a distinctive dark side (Giermindl et al., 2022).
  • Brands have been quick to capitalise on influencers’ fame and influence and are forecast to spend over $32.5 billion on influencer marketing in 2023 (Nasrin 2022).
  • Final accepted manuscripts typically should have less than 8000 words (all inclusive).
  • In addition to original theoretical and empirical work, excellent state of the art and conceptual contributions will also be considered.

Covers philosophical discussions and comparative studies of other authors’ work and thinking. Your submission should include up to 12 appropriate and short keywords that capture the principal topics of the paper. Our Creating an SEO-friendly manuscript how to guide contains some practical guidance on choosing search-engine friendly keywords. This website is using a security service to protect itself from online attacks.

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Tables and references should be typed on separate pages at the end. An Abstract of 150 words or less and a list of four-six keywords should follow the title page. On page 3 of the manuscript repeat the title, but not the author’s names, to permit anonymity during the reviewing process. Final accepted manuscripts typically should have less than 8000 words (all inclusive).

Resources to guide you through the review process

The purpose is to have a forum in which general doubts about the processes of publication in the journal, experiences and other issues derived from the publication of papers are resolved. For topics on particular articles, maintain the dialogue through the usual channels with your editor. Despite the emerging insight into the, to date, largely disparate topic areas of consumer engagement and climate change (e.g., Sumrin et al., 2021; Odou and Schill, 2020), little is known regarding their theoretical interface (Ojala, 2023), exposing a key literature-based gap. Specifically, the drivers, characteristics, and effects of consumers’ engagement with products, services, brands, and/or firms in the face of climate change remain tenuous to date.

Exploring the Convergence of Artificial Intelligence and Sales

The SJR is a size-independent prestige indicator that ranks journals by their ‘average prestige per article’. It is based on the idea that ‘all citations are not created equal’. McColl-Kennedy, J. R., Zaki, M., Lemon, K. N., Urmetzer, F., & Neely, A. Papers submitted will undergo a double-blind review process and must adhere to the guidelines of JBR.

As such, exploring this nexus between AI and sales is timely and vital for academia and industry. Furthermore, ethical, strategic, and operational challenges arise as AI integrates into sales processes and B2B relationships (Chang 2022). For instance, how does the salesperson’s role evolve in an AI-augmented environment?

Moreover, much discussion has focused on AI´s potential for promulgating bias (Kordzadeh & Ghasemaghaei, 2022; Lacroux & Martin-Lacroux, 2022) and aversion (Kawaguchi, 2021; Maasland & Weißmüller, 2022; Mahmud et al., 2022). But, their impact on employees’ resultant perceived uncertainty (Chowdhury et al., 2022) and psychological safety (Maor et al., 2021) are lesser-investigated facets of what AI and algorithmic HRM could mean in terms of building resilient and thriving workforces. The COVID-19 pandemic has undoubtedly created unprecedented disruptions in the workplace, creating significant changes in how people work, connect, and communicate. But in its wake, Human Resource Management (HRM)’s dynamic and essential role in building resilient workforces and promoting positive change by facilitating agility, adaptation, and automation (Komm et al., 2021) came into the spotlight.

Latest articles

It appears evident that existing studies are divergent regarding key concepts and their interrelationship, and there is a need for integrating those different perspectives to theoretically define growth hacking and guide future research. Furthermore, the topic is new, and thus there are many answers scholars should provide. Finally, there are currently several false myths concerning growth hacking, which do not allow for an understanding of the subject from a theoretical and practical point of view. For example, many believe that growth hacking is effective only for platform companies, and however, traditional companies have started to implement it successfully. We invite empirical, theoretical, and case-based research papers that address these questions or any other relevant topics at the intersection of AI and sales. This special issue aims to foster a comprehensive understanding of this technological frontier’s implications, challenges, and opportunities by delving deep into this domain.

All submissions will go through the JBR regular double-blind review process and follow the standard norms and processes. All rights are reserved, including those for text and data mining, AI training, and similar technologies. It is not necessary to include detailed descriptions on the program or type of grants and awards. When funding is from a block grant or other resources available to a university, college, or other research institution, submit the name of the institute or organization that provided the funding. The Journal of Business Research is a monthly peer-reviewed academic journal covering research on all aspects of business.

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